Posts by Seth
Forbes Library: Strategic Brand Identity
This dramatic redesign was able to earn buy-in through a strategic approach that honored the existing identity centered on its architecture.
Read MoreTown of Amherst: Wayfinding & Identity
The town of Amherst is a relatively small rural community and home to Massachusetts’ flagship state university campus. Somehow most folks were unaware of the vibrant bohemian downtown just up the street.
Read MoreSafe Passage
A comprehensive identity redesign with website and media for constituent outreach and fundraising with an extraordinary organization “dedicated to creating a world free of domestic violence and relationship abuse.”
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