Pricing

You wouldn't be here if you didn't believe in the value of a strong brand identity. The question is how much to invest, on what, and with whom.

There are a lot of options for design services out there, from AI-assisted to overseas consultants and large agencies.  Some are inexpensive gambles, while others are pricey "guarantees". You've probably guessed that I'm neither of these.

As a consultant somewhere in the middle, I am accustomed to working with prospective clients to figure out how to make the most of the resources they have. I take great pride in being a trusted confidant, and in this work that might mean pointing out to you that it's not quite time for a particular project, or that you'd be better served working with someone else. It might mean I propose diving deeper than you had initially expected, or taking a more incremental approach to stretch your budget further.

Despite the ambiguity, there is a formula of sorts at work here. Beyond defining a general scope of work, I will also factor in the scale of your market, the size of your team of stakeholders, the relative urgency and complexity, and the rough costs of other resources required. My preliminary proposal will give us a starting point for negotiating our way towards a meaningful and sensible investment to help you reach your goals.

We can always consider ways to accommodate financial realities by spreading the work out across multiple phases, or by focusing on addressing the work with the largest potential impact. Some clients may opt to use the proposals to leverage grants or investments to fund the work, though for most this is simply a matter of finding the right designer for an important project whose time has come (or is long overdue!).

Ultimately, this is an investment in a relationship - hopefully with a creative partner you admire and trust. Someone who works to understand you, has your best interests at heart, and can provide the push back and aspiration necessary to facilitate a fruitful process.